The managed services provider (MSPs) market is among the most competitive segments of the technology sector. MSPs generally start well, and rely heavily on referrals, networking, and even a handful of loyal customers. What happens when that first momentum is lost? What happens when word-of-mouth isn’t enough to sustain sales and growth?
MSPs offer exceptional technical solutions, they struggle to keep attracting new prospects or break into the mid-market and enterprise segments. Marketing strategies, not technical skills is what drives effective growth in business. And this is exactly why MSP marketing services tailored to your industry can be a game-changer.
What makes MSP Marketing different from “Any Marketing”
MSPs are enticed to think that the same general marketing techniques used by restaurants, retail or real-estate could also work for MSPs. But the reality is very different. Selling managed cloud, cybersecurity or IT services require a totally different approach. Your customer base is composed of analytical decision makers who are cautious and frequently overwhelmed by the pitches of vendors.
A trusted MSP marketing agency can make an enormous difference. A marketing agency that is experienced in the MSP sector will be able to communicate effectively with your customers. They are aware of the problems that keep IT managers awake at night, such as issues with security, downtimes or managing growth of business without adding additional overhead.
A reputable agency will not throw random social posts or pre-made email blasts at the problem. Instead, they’ll create a message that is directly relevant to your audience’s challenges and positions your services as the solution they’ve been looking for.
The Pitfalls of White Labels with Low-Cost Marketing Options
Many MSPs in growth fall into the trap of outsourcing their marketing to suppliers with low costs or purchasing white-label product. These seem to be cost-effective ways to keep marketing in motion. The truth is, these routine strategies don’t always yield significant outcomes.
Blog posts that are pre-written and templates aren’t a reflection of your brand’s voice. They don’t show off your knowledge. Most importantly, they don’t differentiate your MSP from hundreds of other companies that use the same content. If your marketing strategy is identical to everyone other provider’s, why should they pick you?
True MSP marketing companies won’t give you generic answers. A true MSP marketing company won’t offer cookie-cutter solutions.
What are the most effective MSP marketing strategies really look like?
MSP marketing goes far beyond a pretty site or a handful of social media advertisements. The first step is understanding your place within the market and establishing an image that resonates with your target audience. There are strategies for content that have been studied, SEO techniques that target specific keywords, and methods to generate leads.
However, effective marketing also requires a consistent and committed approach. One-off experiments will not deliver long-term growth. MSPs with sustainable growth are those that treat marketing as an ongoing investment and not as a project that is only once in a while.
Working with a strategic MSP marketing agency means you get more than execution. It is possible to access marketing leaders to assist you in making better choices, develop messaging and optimize campaigns over time.
Stop Guessing and Start Growing
If you’re an MSP that has grown past the beginning stage, but your growth has been slowing, your marketing approach could be at fault. Simple strategies won’t be able to help you compete against established players in major markets. With the right MSP services and tools, you’ll be able cut through the noise to reach out to your customers and grow your business with confidence.
Stop making assumptions, and start building today with marketing that is designed by MSPs and those who know the MSP industry from head to toe.
